We live in the age of Google—or Yahoo!, Bing, and all the other mega-search engines people use daily. These digital platforms, in conjunction with the ever-expanding realm of social media, have quickly become our generation’s primary form of discovery. These search engines enable us to learn about anything and everything in just a few short minutes. Recently, Pew Research Center released a study stating that 62% of U.S. adults get their news on social media (I discovered this interesting article regarding U.S. adults’ usage of social media just like I discovered anything else I’ve ever been curious about—by Googling it). But digital platforms are multifaceted—they can do so much more than keep us knowledgeable on current events. The internet puts us in touch with services, companies and opportunities that we otherwise never would have known existed, and can tell us what we want before we even know we want it.
Digital media platforms grow and change every day, and there is a lot to know—paid ads, social media, email marketing campaigns and blogs are only a few of the tools available. The average American spends 6.5 hours online every day—this is more time than TV and all other media outlets combined. 35% of purchases are influenced by Social Media, and 81% of all shoppers research products online before buying. All of these things add up to make the internet the most perfect marketing tool that has ever been created.
The marketing opportunities digital platforms provide us with are endless. It is essential to use these platforms to market any kind of business or service that you may be selling—neglecting to do so only means your company is not reaching its full potential. Digital media is overtaking all forms of information consumption, making it the most practical (and affordable) marketing method available. Tracking and monitoring your company’s web presence will put you in contact with potential customers you may have otherwise never connected with. Having a strong web presence and strategically implementing search engine optimization will help future customers find you in the vast, infinitely expanding digital world.
At DigitalBind, digital marketing is what we do best. We are not a multibillion dollar corporation, and we are not faceless internet people. We are a small, experienced digital marketing team based out of North Liberty, Iowa with a passion for helping small business owners expand—we understand small business because we are one. We work with our clients to develop a digital marketing plan, and we use our expertise to execute it. We can track the progress of your company’s web presence to see how your brand grows over time—and we can promise you that it will grow. Implementing strategic digital marketing, especially in a way that is tailored to fit your business and your goals, is guaranteed to increase your sales significantly.
If you’re interested in growing your business or have any questions about digital marketing in general, please reach out to us! We know navigating the internet can be difficult for those who are unfamiliar, and there is nothing we love more than helping good people find the success they are looking for.